Burton opens at Winter Park Resort | SkyHiNews.com

Burton opens at Winter Park Resort

The new Burton store at Winter Park Resort.

The new Burton store at Winter Park Resort will have its Grand Opening on Saturday, Dec. 17. The Vermont-based snowboard shop offers retail board sales along with apparel, accessories, and a demo center. Burton has six employees at Winter Park.

Burton's US General Manager Elysa Walk said the company seeks out unique locations for their stores across the US. Walk said Burton has a good relationship with Intrawest and Winter Park's vacant storefront was the perfect spot. This is Burton's fifth store in Colorado. Walk said the company seeks new locations very carefully as they do not want to saturate the market for Burton stores in areas that are heavily populated with ski resorts. Burton's corporate sales team, some of which have not skied Winter Park before, will be making a trip to Colorado in January to see the new store.

The Grand Opening will include giveaways and group ride sessions to celebrate Burton's presence at Winter Park. There will also be a party at Doc's Roadhouse from 3-6 p.m.