Grand Lake adopts new ‘Soul of the Rockies’ logo
May 7, 2014
GRAND LAKE — The town adopted a new logo and slogan, "Soul of the Rockies," Monday, April 21.
The logo was one of 14 entrants in a logo contest held by the town's 13-member branding committee, which was charged with finding a new logo for the Town of Grand Lake. The re-branding campaign is part of a list of suggestions compiled after the town's 2013 downtown assessment.
Karrisa Gagnon, of Winter Park, designed the winning logo, though entrants came from as far afield as Germany. Gagnon won a $350 cash prize for her winning artwork.
"We're thrilled to have it, excited to start using it, and we're very thankful that the town adopted it," said Samantha Miller, executive director of the Grand Lake Chamber of Commerce.
Miller said more than 500 people were surveyed during beta testing for the new logo.
"Our goal as a branding committee is to have a brand that will stand the test of time and be a resource for the community for many years to come," Branding Committee Chair Lindsey Morrow wrote in a press release.
The new logo was designed in line with a brand promise adopted by the branding committee that states, "We are Grand Lake, Colorado's authentic mountain lake town, the source of your inspiration, the soul of the Rockies. Choose your path; memories happen the moment you take your first step. This is your life. Breath deep, get outside and live it."
Morrow wrote that the new logo reflects that promise, though it's open to more general interpretation.
"We recognize that just by looking at the logo, not everybody will think so deeply as to understand how every point of our promise is represented in the logo," Morrow wrote. "What it will do is stir some emotional bonds that will help a visitor or potential visitor to relate to our brand and be memorable in the eyes of all who view it."
The branding committee will now come up with brand documentation guidelines for the logo's implementation to maintain consistency, Morrow said.
"We won't be doing anything until we see the design guidelines from the committee," said Town Manager David Hook.
Though the chamber of commerce is already using the logo, Morrow said she hopes Grand Lake residents can begin to see the logo in other places around town by Memorial Day, with full implementation complete within the next five years.
The branding committee will be meeting with the town quarterly to discuss implementation of the new logo.
Hank Shell can be reached at 970-887-3334 ext. 19610.