Sandra Glantz: How do you set a good asking price? Put yourself in the buyer’s shoes
September 15, 2008
Our first priority is to help you set a realistic price on your property. But like most of us who have invested untold hours of time and energy into our property it may be difficult to remain objective when it’s time to price it and put it up for resale. There’s a good reason for this. Usually property owners have much more than dollars and cents tied up in a home ” an individual commitment that makes it a highly valued personal statement. But value becomes a reflection of the buyer’s perspective when that property is put up for sale. Pride of ownership may not translate to market value.
Put yourself in the buyer’s shoes when setting your price. When house hunting, you will shop the market, compare available homes, and try to find the very best value.
Consequently, when you are ready to list your home, step back and sharpen your focus. Look at the home objectively and price it competitively.
Listing property at current market value gives it a sales advantage that is ten times greater than if priced at 15-20% above. That’s a statistic that can’t be overlooked. An overpriced home will suffer from lack of exposure, and the longer it remains on the market the more difficult it will be to sell. And it will remain so, even after price reductions are taken to attract buyers.
That is why it is very important to determine an accurate and objective market value for your property. Your real estate agent will work with you closely to achieve that, and to maximize your opportunities to sell your home at the best possible price within acceptable time frames.
To find out what your home would bring in today’s market call Sandra at (970) 531-0881 providing professional real estate services for Grand County.
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