Aspen Skiing Co. sees payoff in hosting World Cup | SkyHiNews.com

Aspen Skiing Co. sees payoff in hosting World Cup

ASPEN, Colo. (AP) – Aspen Skiing Co. officials say the decision to keep hosting the World Cup despite the increasing costs paid off last year with international exposure. They think the benefit could be even greater this year with the Olympics coming up.

The Winternational Women’s World Cup race will be held in Aspen Nov. 28-29.

Skiing company officials say the costs of hosting the event jumped last year because the U.S. Ski Team, which has several events, paid less toward the races. The company has declined to say how much the races cost.

But Aspen Skiing official John Rigney says the event is a great marketing tool. He says the races were watched live by 10 million viewers and parts of the races were seen by 110 million people worldwide.

Information from: The Aspen Times, http://www.aspentimes.com/

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