Family-friendly resort launches winter season under new management

Granby Ranch is launching its winter season under new management.

Granby Ranch continues its legacy of affordable and beginner-friendly skiing and boarding under new management this winter.

After a turbulent summer, the resort’s new management has implemented a ton of changes — some for COVID-19 safety and others to upgrade.

Granby Ranch, which is just half an hour down the road from Winter Park Resort, tends to see smaller crowds than other major ski resorts. Fresh powder often lasts much longer with fewer visitors flocking to Granby after a snowstorm.

The ski resort will also be adhering to guidance from state and local health departments related to the pandemic. General Manager Jace Wirth said the resort has been working closely with officials.

“We’ll be adhering very strictly to that guidance,” he said. “That means there’s going to be some radically changed processes for indoor and outdoor amenities … All these processes are intending to keep our team and our guests safe.”

Wirth added that many of the guest-facing processes, such as rentals and the ski and ride school, are being updated.

He said the new management team has invested over $1 million in snowmaking systems, lift maintenance, digital systems, guest-facing technology, rentals and more.

“It’ll feel very familiar, but it will feel radically different with those and the COVID safety measures,” Wirth said. “It’s going to feel different and new. I think that’s exciting.”

While Granby Ranch will still be the familiar family-friendly resort, new management and COVID-19 will mean some changes to operations.

Lift packs for adults start at just $89.50 a day and $52 a day for juniors. Midweek passes, meaning ones that are only valid Monday-Thursday, are even cheaper at $36 a day for adults and $28 a day for juniors in packs of three.

Granby Ranch plans on keeping night skiing, with dates to be announced. The resort also offers a new rental fleet on site for all your ski or board equipment needs.

New this year is Granby Ranch’s “Worry Free Guarantee,” similar to other programs announced this year at Colorado ski resorts. If the ski area is closed

by a government mandate for more than 20 days or a stay at home order lasting seven or more consecutive days, passes will be transferred to winter 2021-22 on pro-rated basis.

The resort is looking at methods to control capacity, so check online at for information on daily passes and the most up to date information.

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