Alterra’s new Ikon ski pass cost heats up rivalry with Vail Resorts
February 22, 2018
The rivalry between Alterra Mountain Company and Vail Resorts continues to heat up as Alterra announced more details Thursday regarding its new Ikon Pass, namely its price.
Alterra, Winter Park Resort's parent company, announced that the Ikon Pass is getting three new partners for the 2018-19 season, expanding its reach to more than 63,000 skiable acres across North America. The added resorts include SkiBig3 in Alberta, Revelstoke Mountain Resort in British Columbia and Sugarbush Resort in Vermont, joining 23 other partners across the United States and Canada.
"It was going to be hard to top the 23 world-class destinations that were already on the Ikon Pass, but adding three more iconic mountains has certainly achieved that end," said Steve Hurlbert, director of communications at Winter Park Resort. "With 60,000 skiable acres at 26 destinations spread out over nine states and four Canadian provinces, there is no question that the Ikon Pass is the industry leader and Winter Park is thrilled to be included."
There will be two different pass options available, the Ikon Pass and the Ikon Base Pass. Both will be available starting March 6.
The Ikon Pass offers unlimited access to 12 destinations including Winter Park Resort, Steamboat, Copper, Eldora, Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort, June Mountain, Stratton, Snowshoe Mountain, Tremblant and Blue Mountain.
The pass also includes seven days at Deer Valley, Jackson Hole, Big Sky, Killington, Revelstone and Sugarbush. Patrons will also receive seven days combined at Aspen Snowmass, AltaSnowbird, SkiBig3, Sunday River, Sugarloaf and Loon Mountain.
What many have been waiting for Alterra to reveal is the cost of the pass, which will start at $899. There will be offers for military and college discounts, as well as child passes. The $899 starting pricetag matches Vail Resorts's Epic Pass.
The Ikon Base Pass offers unlimited access to eight destinations including Winter Park Resort, Copper, Eldora, Squaw Valley Alpine Meadows, Big Bear Mountain Resort, June Mountain, Tremblant, Blue Mountain and Snowshoe Mountain.
The base pass also offers five days at Steamboat, Mammoth Mountain, Deer Valley Resort, Jackson Hole, Big Sky Resort, Stratton, Killington, Revelstoke, and Sugarbush. Finally, it includes five days combined at Aspen Snowmass, AltaSnowbird, SkiBig3, Sunday River, Sugarloaf and Loon Mountain.
The Ikon Base Pass starts at $599, with military and college discounts, as well as a child pass.
The Ikon Pass includes 26 destinations across nine states and four Canadian provinces, more than 63,000 skiable acres, more than 3,300 trails and 481 lifts.
Winter Park Resort will continue to offer its own season pass, as well as the Ikon passes.
"We continue to curate like-minded partners for the Ikon Pass that add more bucket list destinations for skier and riders," said Erik Forsell, chief marketing officer for Alterra. "The addition of SkiBid3, Revelstoke Mountain Resort and Sugarbush Resort brings tremendous value to the Ikon Pass, and expands access in Canada and the East Coast. We are thrilled to partner with these three iconic destinations and welcome them to the Ikon Pass community for winter 2018-2019."