Award-winning floral, décor shop moves into new digs at Cooper Creek
“Nobody paints the same picture twice.”
That’s the philosophy that makes Melanie Rendleman love working with flowers all day long, basking in the unpredictability of blossoms, and subtle variations mother nature brings to stems and pedals.
“There’s a lot of creativity behind it,” said Rendleman. “There are certain techniques to flower arranging, and there’s a lot of freedom in it. But you get to be creative.
“You never really do the same thing twice because the blooms open differently, the way things lay will always be different. The flower has its own personality.”
Rendleman is the owner of Woodstem Floral & Décor, a wedding planning business and florist at Cooper Creek Square in Winter Park.
She opened the business nearly two years ago at King’s Crossing before moving to Cooper Creek in December, but has been working with flowers her entire life. She grew up in Illinois learning to garden with her parents, freezing vegetables for the winter.
“I’ve been gardening since I was old enough to understand what to do with a seed,” said Rendleman. “I love flowers, it’s just who I am.”
About four years ago she moved to Winter Park from Chicago, where she was working as a corporate planner. She believed there to be opportunity in Grand County to show off her skills, with the wide range of venues the county had to offer.
“I knew there were a lot of weddings that happen around Grand County every year,” she recalled.
Rendleman went from planning corporate events to weddings, and less than two years later is an accomplished, award winning wedding planner and florist. Last year she won the Wedding Wire’s Couples’ Choice Award, and was recognized in The Knot’s Best of Weddings list for 2018.
On top of weddings, Woodstem also does interior design work in the winter, when the flower business is slow. The business also carries greeting cards, furniture, plants and gifts.
As the destination wedding industry in Grand County continues to grow, Rendleman envisions a bright future for her business.
“I think Grand County is getting really well known for destination weddings,” said Rendleman. “We have so many venues, and I think people don’t really realize how many we have in the area. I see a very positive outlook.”
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