Burton cancels 2021 US Open Snowboarding Championships in Vail over coronavirus concerns
Burton Snowboards on Tuesday announced that due to ongoing uncertainties around the COVID-19 pandemic, the company has made the difficult decision to cancel the 2021 Burton U.S. Open Snowboarding Championships, which was slated to take place March 1-6 at Vail Mountain’s Golden Peak.
“This was a difficult call to make since we’re so many months away from the next Burton U.S. Open, and we’re not sure what will be happening with the pandemic nine months from now,” said Burton CEO John Lacy in a news release. “After playing out multiple options for the 2021 event, we realized there is too much at stake due to the potential public health risk and the financial risk for Burton to invest millions in an event that could end up being canceled.”
The Burton U.S. Open Snowboarding Championships is the world’s longest running snowboard event, and Burton has owned and run the event since 1983. Nearly every iconic rider in the sport of snowboarding has at one point competed at the U.S. Open, and a title is one of the most coveted in the sport.
“This is disappointing for everyone. The riders, crowds, brand partners and crews who work the event are all what has made the Open the favorite event of the snowboarding community for 38+ years,” Lacy said. “It’s more like a snowboarding family reunion than anything else, and the impact of this decision is widespread throughout the snowboard community. But as disappointing as it is, protecting the long-term health of this community is what’s most important. If we need to miss a year of the Open to help slow the spread of COVID-19, we’ll get through it.”
When asked if the Open would come back, Donna Carpenter, Burton’s owner and chair of the board said, “Of course the Open will be back. It’s the greatest event in the world!”
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