Business expert to speak in Granby |

Business expert to speak in Granby

Jon Schallert
Staff Photo |

Business owners in Grand County have the opportunity to hear internationally known Destination Business expert Jon Schallert when he comes to Granby on Monday, Nov. 3.

Sponsored by Grand County Economic Development, Schallert will present his acclaimed business improvement session, “Increasing Sales & Profits as a Destination Business.” As part of his visit to the area, Schallert will also conduct a Marketing Roundtable and provide one-on-on consulting assistance to eligible Grand County business owners after the workshop.

The workshop will be held at Silver Creek Convention Center, 62927 US Highway 40, Granby, from 8:30 a.m. to noon. The Marketing Roundtable and the consultations begin after lunch, starting at 1 p.m.

Schallert’s workshops teach independent business owners how to turn their businesses into consumer “Destinations” that attract customers from many miles away, past other competitive outlets. Businesses will be able to use this information to capture more tourists during the season, while also attracting more local consumers during the months between seasons.

Schallert has been working with independent business owners since 1983, and has consulted in more communities in the United States than any other business consultant. With over 500 communities to his credit, this will be his second time speaking in Granby.

Schallert contributes his business expertise to national publications like the Wall Street Journal, Washington Post, and Entrepreneur Magazine. Some of his clients include Kellogg’s, Bank of America, Anheuser Busch, Hunter Douglas, and KitchenAid.

Those wanting to learn more about Schallert prior to his visit are encouraged to visit his company website at Owners may subscribe to Schallert’s free “Destination Business e-Newsletter while at his website.

“Most independent businesses that fail today would not have had to close if they had adapted to easily recognizable marketplace changes and focused on becoming Consumer Destinations,” says Schallert. “It’s an oversimplification to say that all Mom and Pop businesses are at a disadvantage when it comes to capturing consumer dollars away from larger competitors. Independent businesses just need to leverage their uniqueness in more compelling ways.”

Schallert’s company is located in Longmont. He is a member of the National Speakers Association, the National Main Street Network, and the International Downtown Association.

Business owners interested in attending may call DiAnn Butler at 970-531-1343 or email her at Workshop specific questions may be addressed by contacting Jon Schallert at 303-774-6522 or by email at

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