Report: Rocky Mountain Repertory Theatre contributes millions to Grand Lake economy
March 24, 2015
Rocky Mountain Repertory Theatre continues to contribute about $3.4 million annually directly to the local economy, according to information compiled by the Grand Lake Chamber of Commerce.
The original Economic Impact Study conducted in 2012, verified during the following two years, indicates that within the last three years, nearly 60,000 ticket purchasers came to the theatre. When standard multipliers are applied to the number of times dollars are spent before leaving a community, the theater's total contributions to the town economy remains at over $6.7 million annually, according to the chamber.
The theatre's 2014 survey results show the projected number of 2014 patrons from within the state of Colorado was 11,700 or 61 percent; the remaining 45 states and the UK account for the remaining 38.5 percent or around 7,300 attendees. Texas and Kansas hold the first and second highest attending states outside of Colorado.
The Grand Lake Chamber consults the Rocky Mountain Repertory Theatre Study when formulating annual strategic plans.
Of those surveyed, new visitors to Grand Lake comprised 7.3 percent of theater attendees, and 30.1 percent returned to Grand Lake for the specific purpose of attending a theatre performance. Additionally, 45.8 percent stated that the theatre plus other factors, such as proximity to Rocky Mountain National Park, outdoor activities, (wildlife, hiking, fishing, boating), influenced their decision to return to Grand Lake.
Second homeowners represented 38.5 percent of patrons surveyed, and elicited the following information about their shopping habits:
• Purchased supplies locally, 43.3 percent
• Bring supplies with them, 16.2 percent
• Combination of both, 40.5 percent
John Porter, owner of J.R. Porter & Associates, an analysis and strategy consulting firm which specializes in the evaluation of non-profit organizations and assisted in the original and ongoing studies stated:
Rocky Mountain Repertory Theatre derives only about 50 percent of its annual budget needs from ticket sales; the remainder is given from generous grantors and from devoted donors.
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