Talking Shop Tanya Gioia of Joyous Skin Care, Granby
Joyous Skin Care & Sunless Tanning, 383 East Agate Granby CO 80446
How long have you been in business? 10 years
How did you get started in this business? I met a Skin Care Therapist while wrangling horses for the Bar Lazy J Guest Ranch in Parshall. Her independence, ability to set her own schedule, and availability for her family while enjoying her career sparked something in me. In addition, I had battled acne since 5th grade, at 32 I was still looking for a clear skin solution. This woman’s enthusiasm for her clients and her work encouraged me to seek out training as an Esthetician. I can see her beautiful face clearly but can’t remember her name, which is a shame because I would surely like to thank her.
Business mission statement: To serve God, through ministering to people through touch, generous customer service, and the development of a three-pronged economically thriving business: education and coaching for skin care; development and sale of quality skin care products; providing nurturing and problem solving services for maintaining healthy and happy skin
Success in the mission: 2013 saw the development of six products in the new Joyous Skin Care Line. Developed in conjunction with a herbalist, these products are designed to hydrate and nourish high-county skin naturally. Ingredients include rose hydrosol, carrot seed oil, rosehip seed oil and shea butter just to name a few. Working with Dr. Terrance Murphy, chief of plastic surgery at Swedish Hospital, I have developed a new understanding of the medical world of esthetics. I have been privileged to learn a great deal about lasers, plastic surgery and chemical peels, and what they can and cannot do to improve health and appearance of the body.
Challenges to the mission: Expanding the business to provide several services and hire service providers. Incorporating technology, data base, social media, marketing products online. Going from production to sale of a new product line, what a learning curve!
How do you cope with Grand County’s seasonal surges?
I have been very lucky with a loyal local clientele. I try to plan a marketing calendar around seasonal events and look for ways to offer great deals when we have down time. The Joyous Skin Care products are a business expansion to reach markets outside of our area that do not have the seasonal ups and downs.
What do you think is the biggest business barrier in Grand County? Grand County is an ideal place to raise children with an active outdoor lifestyle, but we do have to work, right? With an entrepreneurial spirit, a dream and the internet, I think there are no barriers! Our expanding world makes it possible to live almost anywhere and develop or create a business you are passionate about by connecting with others who share that passion. Serving those around you is only one piece of a very large pie these days.
What do you think is your biggest business barrier on a state and/or national level? Negative attitudes and lack of dreams. My children will not be bound to a desk or a 9-5 career unless that is what they desire. Embracing the ability to communicate worldwide, share ideas, connect and develop will offer them amazing opportunities. The one problem I see in society as a whole is instant gratification and the need for material wealth to prove self-worth. This fuels our blatant consumerism, which increases our debt and dependence on other countries and governments in an unhealthy way.
What can government here do to help? Personally, my business has been very blessed by the local programs such as the Grand County Enterprise Initiative with business coaching by Patrick Bower, the entrepreneurial seminars hosted by the Small Business Development Center (SBDC) specifically Yvonne Bryant, and Granby Chamber of Commerce Storefront Initiative. I would like to see these and other programs continue to promote and increase awareness of small business on grassroots level. Additionally, funding for marketing plans and marketing itself both locally and nationally would be helpful.
How does your business give back to the community? Joyous Skin Care and Sunless Tanning supports local groups through donations of services and products.
Give examples of how you are environmentally responsible. Joyous Skin Care Products are produced in recyclable glass bottles. For treatments, reusable cloth towels are used whereever possible to limit use of disposable items.
How do you support other local businesses? Cross advertising and promotion of sister business. Referrals to other businesses in town; Purchase of raw product locally.
How do you feel about direct competition? Competition generates new ideas and possibilities and pushes each of us to be more creative and serve our clients better. I believe in abundance.
What business products or services do you get outside of Grand County? Joyous Skin Care Products are produced in Telluride. Obagi Medical Products Produced Nationally.
How do you market yourself? Social Media, signs, Ski-Hi News, blogging, word of mouth.
What’s the main thing you have you learned in your years in business? Ask for help. Talk to successful business owners. Ask questions. Hire a business coach. Deal with your personal fears. Do not worry alone, find some good business buddies and hash it out. Get quiet listen to God’s plan for your business and how you are to serve.
Where do you go for help when you need it? Quiet prayer time, business Coaches, other small business owners, other estheticians, books, seminars on business, training in specific areas from venders and others using similar products of procedures
Who is your biggest business influence/mentor? Tim Ferris, Four Hour Work Week; Marie Forleo, MarieTV, B School; Barbara Stanny, Six Figure Woman; Patrick Bower, Grand County Enterprise Initiative; Yvonne C. Bryant, Motus Desgin Group Limited (SBDC)
What do you think is the most significant economic driver in Grand County? Second homeowners, tourists, outdoor enthusiasts
If you could go back in time and start up your business venture all over again, what would you do differently? Hire a business coach, develop a business plan, beginning with the end in mind.
What’s the best compliment you received from a client? Thank you for the extra time, prayers, and listening to me.
What do you consider to be your biggest mistake in business? Not treating it like a business, not measuring results, costs, and marketing.
What organization(s) is (are) most useful to business owners? Trade and Professional Organizations in your field, Grand County Enterprise Initiative, SBDC, Chamber of Commerce, National trend websites
How much of a role does technology play in your business? Huge. Database of clients is vital, online scheduling and shopping, website, social media
What are the technology challenges in your business? Knowing where to place the most time and energy in social media.
What’s the general key to making a client happy? Listening to their concerns and requests, reflecting those concerns back to make sure you have understood their needs, engaging the client in developing a plan that will be practical and functional for them, following through with the actions you as the business owner committed to in a timely fashion.
Is their any certain trend you’ve noticed in consumer habits lately? Presently, as internet consumers we can buy from anywhere at anytime. Allowing your client 24-hour access to schedule an appointment or shop for an item is now standard. What is less standard is a prompt return of a phone call and/or eye to eye contact. Being a real person, connecting with your client and their needs with a smile and a hand shake continues to be the way to generate repeat business and spread the word that you are committed to quality service. Consumers still want to deal with a real person when making lifestyle decisions.
What are some tricks such as signs or window displays that you’ve noticed work in attracting customers to your front door? Having a street visible sign is the first step. Rotating seasonal banners or an A line board is often helpful to display specials or hold flyers.
What are some ways to keep up staff morale? Just like with clients, listen carefully to why they are coming to work, have a dream session, check back and see how the business can help them achieve their dreams.
What are some ways you train your staff on an ongoing basis? Continual reading, trade shows, seminars, invitations to improve the process, informal problem solving sessions, revisiting the quarterly visions
If you could give advice to a novice entrepreneur, what would it be? Get a coach. Join a support group. “What gets measured gets managed,” do your books or hire someone to make sure you are aware of where the money is going.
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