As voters across the country swung toward former President Donald Trump on Tuesday, Nov. 5, Colorado’s Latino electorate bucked the national trend, according to a statewide exit poll. 

The poll surveyed 600 registered Latino voters who had cast a ballot in the 2024 General Election up to and including on Election Day. BSP Research conducted the poll in partnership with leading statewide Latino advocacy groups Voces Unidas and the Colorado Organization for Latina Opportunity and Reproductive Rights. 

The results showed strong support for Democratic candidates, including Vice President Kamala Harris, who ultimately lost the 2024 election amid a national rightward shift among voters — including Latinos in key battleground states. 

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Latino voters make up 17% of the electorate in Colorado. Voters were oversampled in congressional districts 1, 2 and 3 — which have the largest Latino populations. The findings were presented Wednesday during a virtual media briefing. 

In the presidential race, 67% of surveyed Latinos said they voted for Harris compared to 30% who voted for Trump. Harris’s support in Colorado was roughly 4 percentage points higher than what the polling firm saw in its national survey, according to Gabriel Sanchez, director of research for BSP. 

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“That helped Harris secure obviously Colorado’s electoral votes — a bright spot in an overall pretty big night for Republicans across the country,” Sanchez said. 

Some exit polls showed Trump making historic gains with Latino voters. A survey from Edison Research showed Latino support for Trump increased 14 points from 2020. His share of the national Latino electorate was the highest for a Republican presidential candidate in exit polls in around 50 years, according to the American Enterprise Institute, a conservative think tank.

“In this overall election climate where I’m sure you all are already seeing a lot of stories talking about Latinos moving towards Trump across the nation … it’s important to emphasize that was not the story in the state of Colorado,” Sanchez said. 

In particular, national trends have pointed to a shift toward Trump among Latino men. The BSP poll found that, in Colorado, Latino men supported Trump by around 5 percentage points more than Latina women. A majority of both men and women still supported Harris. 

Compared to national exit poll data, “You see that here in Colorado, there is a meaningful but relatively small gap between Latinas and Latino males,” Sanchez said. 

For congressional races, 63% of Latino voters said they supported a Democratic candidate. In Congressional District 3 — which includes much of the Western Slope and parts of the southern plains — 62% voted for Democratic candidate Adam Frisch. A former Aspen city councilmember, Frisch lost the race to Grand Junction Republican Jeff Hurd. 

Most voters said their No. 1 issue was the cost of living and inflation, something the research firm also found in its fall survey of Latino voters ahead of the election. Across the country, the economy was a dominant concern for voters. 

While nationally Republicans performed better among voters whose top issues were economic, Democrats in Colorado maintained an advantage on the issue with most Latino voters, the exit poll shows.