Getting Winter Park on the map: Local community leaders promote recent successes, collaborations with Denver gathering |

Getting Winter Park on the map: Local community leaders promote recent successes, collaborations with Denver gathering

Principal of WC Johnson Charlie Johnson watches a video of local leaders touting the new brand and logo at the Colorado Unfiltered event Thursday evening.
Bryce Martin /

Community leaders from around Winter Park gathered Thursday in Denver to celebrate several large projects changing the face of Winter Park, while highlighting the community’s all-inclusive new brand: “Colorado Unfiltered.”

During the event, held at the Kimpton Hotel Born in Denver, Winter Park Mayor Jimmy Lahrman and Winter Park-Fraser Chamber of Commerce Executive Director Catherine Ross were joined by Devil’s Thumb Ranch Chief Operating Officer Eric Mason, Winter Park Resort CEO Sky Foulkes, Charlie Johnson, principal at WC Johnson LLC, which owns Cooper Creek, and chief officer of Koelbel and Rendezvous Colorado Buz Koelbel to tout the new brand and logo, as well as their own recent accomplishments.

The new Winter Park logo and brand were announced in September and were designed to promote a unified community relationship.

“We all came together and said we’re not just going to talk about that we should work together, we’re actually going to put some money down, we’re going to work and create a project that builds one voice for our community and really tells our story,” Ross said.

Partners include Winter Park Resort, the chamber, the town of Winter Park, Devil’s Thumb Ranch, Rendezvous Colorado LLC and WC Johnson.

All of the speakers touched on the key role that the collaboration between the partners played in making the logo and brand happen, as well as each of their own projects.

Some of the projects are a direct collaboration, such as the new Rendezvous Center, which is a partnership between Rendezvous Colorado and the chamber, and the new transit center going in at Cooper Creek, which is a partnership between WC Johnson LLC and the town.

“A project that was announced last month, but that we’re very excited about is a great example of the collaboration in Winter Park,” Johnson said. “The vision has been there for a long time and the pieces are starting to fall together.”

Other projects, such as the resort’s $30 million improvements, weren’t a direct collaboration, but done with the support of the partners.

In an effort to continue promoting collaboration within the community, the logo and brand will be available to any chamber business to use.

Lahrman also tied the collaboration and new branding to the town’s master plan, Imagine Winter Park, which identifies priorities such as improving connectivity, maintaining culture and promoting the outdoor recreation and the environment.

“When we talk about collaboration, cooperation, connectivity, those are things that came from a grassroots movement,” Lahrman said. “With the help of this group and the collaboration and cooperation that we’ve received, we are able to continue to implement (Imagine Winter Park). That’s really the story, that’s why Winter Park continues to receive accolades.”

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