GRAND LAKE — The Grand Lake Branding Team has announced a contest to create a new logo for Grand Lake. The winning logo will be a major part of the ongoing effort to re-brand Grand Lake.

Entrants should be aware of the Brand Promise which describes what Grand Lake is today, and what Grand Lake aspires to be. This is the promise made to visitors, potential residents and businesses regarding the experience they will have in Grand Lake. The Brand Promise should be the basis of inspiration for the creation of the logo design and it is: “We are Grand Lake. Colorado’s authentic mountain lake town, the source of your inspiration, the soul of the Rockies. Choose your path; memories happen the moment you take your first step. This is your life. Breathe deep, get outside, and live it.”

The logo should have the town name Grand Lake as part of the design and needs to incorporate the brand slogan “The Soul of the Rockies.” One entry per person and artwork must be original artwork. The contest is open to amateur and professional artists. The logo must be easy to reproduce in black and white, color and in small and large formats.