Hideaway Park Brewery, SEND Demo partner for summer ride experience
In an effort to maintain a traditional part of Winter Park’s summer season during the coronavirus pandemic, two local businesses are partnering to offer safe mountain bike demo experiences by appointment.
Winter Park’s Hideaway Park Brewery will host demo appointments in partnership with SEND Demo every day of the week through Nov. 1.
“There’s an advantage in the one-on-one interaction,” Matt Pacocha, owner of SEND Demo, said in a release. “We’re not trying to be a bike shop. We’re trying to provide a new and welcoming way of connecting brands to riders. At the same time, we’re giving mountain bikers a meaningful way of trying products without the pressure of the sales floor.”
Hideaway Park Brewery is known as a rallying point for mountain bikers in the community thanks in part to owner Andy Brumenschenkel’s Tuesday night rides, a recurring bike gathering that typically drew around 50 people.
“We know that riding mountain bikes and having a beer after helps people get through tough times, so we’re going to do our best to keep promoting that philosophy in the most socially responsible way we can,” Brumenschenkel said in the release.
With that in mind, Brumenschenkel and Pacocha feel the demo provides a unique opportunity for riders this summer.
“We see this as a great way to try new stuff on before having to plunk down a wad of hard-earned cash,” Brumenschenkel said.
The brewery offered a few demo bikes last summer as a trial run for an expanded program, such as the one it’s now offering with SEND Demo.
Interested participants will get the opportunity to try out gear from brands like Evil Bikes, Shimano, PRO Components, Lazer helmets, Schwalbe tires, CushCore tire inserts, Marzocchi and FOX Racing Shox.
Available for the demos are the new Following V3 or Offering models, which are two 29-inch wheeled Evil Bikes that were handpicked for Winter Park’s 600-miles of singletrack trails.
Staff will ensure the correct fit, suspension setup, tire pressure, and, if participants are interested, talk shop about Evil Bikes’ entire line, the custom-built demo bikes and the partner brands involved.
“These two Evils are absolute hoots to ride—literally, you’ll be hooting and hollering in the woods on them,” said Pacocha. “They’re also equipped with Shimano’s full range of 12-speed components from Deore to XTR, which from a buyer’s perspective can help the rider understand the performance and economic differences between them.”
All of the gear will be available for sale and riders who purchase an Evil Bike from the demo or on evilbikes.com will receive their demo fee back as a discount on the bike. Those who participate and are of-age will also get a free beer following the ride.
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