It’s happy hour all day, every day for locals at new Winter Park taproom
February 26, 2018
Winter Park Resort just got a little "crazier."
The Crazy Mountain Brewing Company opened up its Winter Park Saloon in the resort's village earlier this month, enticing visitors with a new selection of craft beer.
The taproom, located at 120 Parry Peak Way next to the Back Bowl Soup Company and James and Parry's, features 12 taps with year-round and seasonal beers brewed in Denver, as well as a "local stash" of beers created weekly using unique ingredients.
"We have the local stash series, which is unique beers produced continuously and we release a new one every single week," said Greg Neale, director of marketing for Crazy Mountain. "Those are usually things with unique and rare ingredients, high alcohol, and barrel aged beers. It's a fun playground for our brewing team and for everyone to come up with fun ideas."
Neale said the response in the two weeks since opening has been overwhelmingly positive, in part because of the emphasis to draw locals and resort employees through the doors.
Anyone who works for the resort, in the village, or anyone with a driver's license sporting a local address will receive happy hour pricing all day, every day. Neale said most of the beers go for $6 a pint, with higher gravity and alcohol brews going for $7 to $8 in a 10-ounce goblet. Happy hour prices knock off $2.
"We haven't had any taprooms in this kind of area before," said Neale. "And so we really wanted to make a point to be welcoming to the employees and the locals up here…we love and appreciate all of our tourism in Colorado, but it's nice for locals and the people who work behind the scenes to have a place to hang out."
Crazy Mountain teamed up with its next-door neighbor, the Back Bowl Soup Co., which will deliver to the taproom from a limited menu. Best known for their soups and chili, Back Bowl will also have menu items featuring Seigi's Sausage from Oklahoma, made using Crazy Mountain Beer.
"You can sit there and drink a Crazy Mountain Amber Ale, and have a bratwurst from Back Bowl that's made with the amber ale as well," said Neale.
Unique to Crazy Mountain is the strange mythology that accompanies its beers, and the posters that adorn the walls of the taproom. A tribrid mythological creature, composed of animals native to Colorado, represents each beer. The flag bearer of the group, Sheamus, an owl, mule deer and bobcat hybrid, monitors the quality of Colorado rivers.
"Each creature has its own little role, own backstory and personality," explained Neale. "Each one is framed and on display up on the walls. We just wanted to bring some color and personality in the taproom."
The opening of Crazy Mountain also represents the first time in the history of the resort that the Winter Park Village is completely full.
"We're incredibly excited to have Crazy Mountain as part of our village," said Steve Hurlbert, director of communications for Winter Park Resort. "It's the last piece in completely filling up our village for the first time ever. It's also just another great Colorado company that we have here, which is kind of a running theme in our village. They're a great addition, and there's a natural fit."
The taproom is open Sunday through Thursday, from 11 a.m. to 8 p.m., and on Friday and Saturday, from 11 a.m. to 10 p.m., though Neale noted they're still trying to determine the natural flow of traffic before setting hours in stone.
"As long as we have people there wanting to hang out and have some beers, we'll be available," said Neale.