Medical center at Winter Park Resort changing name, adding services |

Medical center at Winter Park Resort changing name, adding services

East Grand Medical Center is changing its name to the Winter Park Medical Center to better identify its location and services.
McKenna Harford /

WINTER PARK — When a skier breaks their arm or twists their ankle at Winter Park Resort, they are typically taken to the medical center at the base of the mountain, but many guests don’t realize the extent of services offered there.

The East Grand Medical Center is trying to change that reputation by changing its name to the Winter Park Medical Center and announcing the addition of urgent care services for its patients. The launch of the new name and services will take place at 11 a.m. on Saturday with an information tent and free swag outside the Moffat Market and Derailer Bar.

“(The name) was a little bit misleading because people might not have known that it’s actually at the mountain, so now it’s pretty unmistakable,” said Simon Crittle, communications director for Denver Health, which owns the Winter Park Medical Center.

Crittle explained that the new name better identifies where the medical center is located and strengthens its ties to the resort.

Dr. Richard Bortz, the medical director for Winter Park Medical Center, said the new name also reflects all of the services offered at the medical center, which not only does emergency care, but also primary care and, now, urgent care.

Bortz said the urgent care was added to help provide patients with more options, particularly since emergency care can be more expensive depending on the insurance provider.

“There’s a gap between the clinic, which is scheduled appointments for people who illnesses that can wait, and emergency service, which is not scheduled and people need immediate attention,” he explained. “In the middle is a group of patients that need to be seen, not emergently, but urgently, and who we can provide a level of service that doesn’t charge like emergency services.”

Urgent care may be ideal for people with mild altitude sickness or a cold or sprains, Bortz said.

With the additional services, Bortz said the medical center expects to be busier, but the doctors and nurses pride themselves on getting patients seen quickly and will continue to adjust to provide the best care.

For example, the medical center offers a 24/7 nurseline that patients can call for medical advice, as well as a phone tree option where patients ask non-emergent questions and receive a response within 24 hours.

The medical center also offers dedicated parking right next to its location and is open seven days a week and on holidays.

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