New business: Building trust one generation at a time |

New business: Building trust one generation at a time

Tonya BinaSky-Hi Daily NewsGranby, Colorado

In a business such as insurance, in a place such as Grand County, trust is paramount.”Up here, people want to know who they’re dealing with, who their banker is, who their accountant is, who their insurance person is,” said Thad Scholl of Town & Country Insurance – its newest office open doors in Granby on July 1. “They want that personal interaction. The flip side is, you’re also more accountable in these small communities because if you tarnish your reputation, it will impact your business.”Town & County Insurance has served Grand County since 1995. Scholl, who grew up on a ranch near Hot Sulphur Springs as a descendent of a Grand County family with historic-pioneer roots, joined his parents’ Town & Country insurance of Kremmling in 2006, and in 2009, purchased their interest in the company. He now runs the business with agency partner Rebecca Beason. As the agency opens doors to its first branch in Granby, Beason will continue at the Kremmling office. Scholl’s wife Theresa is helping to run the Granby office.Scholl began his insurance career in 1986 with the Colorado Farm Bureau, in Greeley. In 1990, he took up the opportunity to manage a bank-owned agency in Holyoke, Colo., the independent National Insurance Agency. Later, Scholl opened his own office, starting Plains Insurance Agency, LLC, an agency that eventually grew to seven Plains Insurance offices throughout Colorado. In 1995, Scholl’s father Duane Scholl and Beason joined Plains Insurance of Kremmling, under a new name: Town & Country Insurance. In 2006, with the Plains Insurance chain long sold, Scholl returned to Grand County and joined the Town & Country staff. He and wife Theresa reside in Hot Sulphur Springs.As an independent insurance agency that offers “Save Money” investment products, Town & Country has the ability to provide quotes through numerous carriers and with a variety of plans and coverages, according to the Scholls. The new Granby office will offer commercial insurance, workers compensation, farm and ranch, auto, home, life, health, retirement solutions and annuities. The Kremmling office will continue to provide the same service as before, and clients in the Granby area can have the option to have their policies serviced from the Granby office if they find it more convenient, Scholl said.Presently, Town & Country has about 60 percent commercial clientele and 40 percent personal insurance clientele.”Trust is the most important thing in insurance,” he said. “Insurance is about security. And businesses that have longevity, there’s usually a good reason for that.”- Tonya Bina can be reached at 970-887-3334 ext. 19603 or e-mail

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