New Fraser Taproom to offer unique variety of beer, wine
November 8, 2018
For the owners of the Fraser Taproom, all the best stories start with beer, including their own.
Earlier this year, co-owner Brandon Jeung, his wife, and Katarina and Roberto Seidita were sitting around a table at Winter Park Resort drinking cold brews when they were inspired to create their own beer-haven and, thus, the Fraser Taproom was born.
Roberto Seidita, husband of co-owner Katarina, said the idea is to offer a community focused space for locals to enjoy their drinks, live music and a welcoming environment.
"We wanted more of a community beer hall (…) where people come and it's a little loud, but you're comfortable sitting there," Seidita, of Winter Park, said. "Our focus is on the people who live here because my frustration has always been that it's almost impossible to get a $5 beer in town that's not a can of PBR."
The taproom, located in the Fraser Valley Shopping Center, will have 15 taps to feature domestic and imported beer, including beers from at least four local breweries, as well as a wine selection. But, Jeung said, don't expect Budweiser, Miller or Busch to be found at this location.
Thanks to the connections of co-owner Bradley Latham, former vice president of procurement for the Great American Beer Festival, the Fraser Taproom will offer a selection of beer that is hard to find elsewhere.
"Because of this very unique relationship we have with Bradley and his relationships we'll be able to very quickly change over to really anything the community may want," Jeung said. "It's a combination of world-renowned, flavorful beers that are hard to find. That's what we really look for is something that's particularly exclusive that would take two years to get said tap."
The wine selection will also be unique, since it will feature wineries connected to the co-owners, including vineyards based in Napa and Sonoma.
Although the taproom won't have a kitchen, each drink will come with bar snacks, like chips, pretzels or nuts. Jeung also said they hope to partner with Elevation Pizza to offer a selection of pies for customers.
Inspired by events such as the music festivals in Winter Park, the owners of the taproom plan offer live music events and use the space they have available to them for concerts or community events.
In addition, the space will offer traditional taproom amenities such as foosball, darts and a mug club, as well as a rear deck with a view of the mountains.
"It's not a sports bar, but not a ski hole either," Jeung said. "I'd say we'll let that vibe organically manifest from our clientele."
Ultimately, Jeung said the goal is to build a place with a sense of community and be a beacon that draws more people to Fraser.
"We are and intend to be a very community-based group," he said. "We really want to get involved in everything that's going on and be a part of the community so that everybody knows the guys from the taproom."
Jeung said the partners hope to open the Fraser Taproom in early December and, while the hours aren't set yet, he said they plan to open in the late afternoon and stay open until after midnight.