Sky-Hi changes publication to three days a week
February 22, 2009
In a move that reflects the overall economy and one that is being made by numerous newspapers throughout the country, the Sky-Hi Daily News will be reducing its days of publication to Monday, Wednesday and Friday, effective March 2.
“This is not a decision that I took lightly,” said Publisher Kim Burner.
“In light of unprecedented hikes in the cost of newsprint this past year, and the overall realities of our current economy we had to make some moves to reduce expenses. I think if there ever was a time our readers and advertisers would understand the necessity to make this change, it is now.”
The Sky-Hi Daily News currently publishes Monday through Friday.
“We’re positioning the Sky-Hi Daily News to be more of a 21st Century newspaper as we shift more resources to focus on developing more local stories and breaking that content online every day.” Burner said.
Burner acknowledged that changes of this nature sometimes aren’t easy.
“People become accustomed to reading the paper every day, so some routines may be disrupted,” Burner said. “But increasingly, studies and our own web traffic shows that more and more people are reading the morning paper online.”
The Sky-Hi Daily news team is still going to be functioning on a daily news cycle and there will be the latest news every day as usual, albeit online on some days. The newspaper will remain a free publication with a strong focus on community news and will continue to support nonprofit organizations and sponsor special events.
“The difference now is that we’ll be delivering more robust newspapers on the days we do publish, with more local news and information.” Burner said. “This puts us in a better position to break news online and better utilize the skyhidailynews.com Web site, which is a great resource for our readers. In addition, many of the features that readers enjoy will now be available online.”
Burner stressed that developing a workable plan that would minimize the impact on readers and advertisers was the goal foremost in the mindset of the paper’s management team as it looked at various alternatives.
“We take our responsibility to the community seriously,” Burner said.
“This three-day schedule for the printed product will still allow us to deliver news in a timely fashion. Likewise, breaking news and day-to-day updates will shift from print to skyhidailynews.com.”
The Sky-Hi Daily News will remain on this new schedule for the foreseeable future. However, changes in the marketplace will, at some point, dictate returning to a more frequent publishing schedule.
“The economy will ultimately rebound, growth in the region will pick back up, so it’s difficult to say what might happen a year or two down the road.”
The Middle Park Times, our weekly subscriber based paper, will continue publication as usual and will continue to contain a wrap up of the best stories from the week.
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