Skiset, Europe’s largest ski and snowboard rental company, expands to North America | SkyHiNews.com

Skiset, Europe’s largest ski and snowboard rental company, expands to North America

VAIL – Skiset has expanded to North America and plans to have over 70 stores at major resorts in the United States and Canada for the 2009/2010 winter ski season.Skiset has launched their new North American websites (www.skiset.us and http://www.skiset.ca) and will sell directly to the consumer. They will also work with third party vendors such as tour operators and online travel websites. Direct customers receive the service with discounted rates and an easy to use, customer friendly online reservations website. Third party vendors are offered a one-stop shop solution for their rental needs for the entire North American continent.”What differentiates Skiset is that we prepare the customer for skiing and snowboarding to maximize their enjoyment of the mountains. We don’t just rent skis.” said Philippe Koiransky, president of Skiset North America.Skiset has developed its North America network by recruiting independently owned ski and snowboard rental stores. They benefit from increased exposure to the consumer and travel trade through Skiset’s brand recognition and strategic partnerships around the world. Skiset also undertakes extensive marketing initiatives. Moreover, Skiset will act as a buying group for its partner rental stores to create volume orders to leverage discounted rates with ski and snowboard equipment manufacturers.”We’ve had a phenomenal response from independent ski shop owners who recognize the value of being part of Skiset,” said Tony Lyle, vice president North America for Skiset and former head of international sales & marketing for Vail Resorts. He went on to say, “We plan to have more than 150 partner stores for the 2010/2011 winter season and over 400 by 2012/2013.”


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