Snow Show’s inaugural year in Denver goes well
SnowSports Industries America (SIA) is reporting a six-year attendance high for the Snow Show’s inaugural year in Denver. The sold-out Snow Show, held Jan. 28-31, attracted 18,932 attendees and featured more than 3,100 booths, representing 845 snow sports brands, including 125 new exhibitors.
Snow Show exhibitors were kept busy with appointments and interviews with 875 journalists in-attendance.
Total buyer attendance was up 9.6 percent from last year’s show with 4,561 buyers from1,309 buying managements. An early stat from the Buyer Survey, measured by Leisure Trends Group, indicates that 95 percent of the buyers felt that the SIA Snow met their objectives and more than 50 percent of the buyers said the economy still has an effect on their business.
Snow Show audited retail attendance numbers indicated a notable increase in the number of retailers from the Rocky Mountain and Midwest regions compared to the previous year. On the flip side, there was a drop in West Coast and Northeast retailers.
“For the first year in Denver, in the middle of a recession, we’re very happy with the attendance numbers,” said David Ingemie, president of SIA. “We were lighter in some regions but we hope they’ll come back next year after hearing all the positive experiences people had this year.”
New product buzz on the show floor included cutting edge technology heading to the Olympics and the continuing story of rocker or reverse camber technology for both skis and snowboards. Outerwear fashion could hardly be pinned down – with as many styles and color schemes to match the diverse personalities that love snow sports. There was plenty of bright (even neon) colors, plaids, geometric shapes and creative prints bringing to life outerwear and apparel collections.
Following the Snow Show, a crowd of 3,470 snow sports industry representatives, which included 1,152 buyers from 402 buying managements, headed for the mountains for the first international On-Snow Demo/Free Ride Fest (February 1-2) at Winter Park Resort and Devil’s Thumb Ranch. In conjunction with WWSRA’s Rocky Mountain Demo and CCSSA, the On-Snow Demo had a total of 231 booths for demoing product during the two-day, industry only event.
“The fact that we were at Winter Park getting our shred on after the trade show made me go home feeling like I hadn’t been at a trade show. I loved Coloradical,” commented Johan Malkoski of C3 Worldwide.
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