Social Spirits: new Winter Park liquor store offers wide selection, personable experience
WINTER PARK — Thirsty customers looking for anything from a $300 bottle of wine to local Colorado spirits to 250 kinds of craft beer will be pleased by the selection at Winter Park’s new Liquor Depot.
The Liquor Depot, located next to the Fireside Market and Eatery in Winter Park, opens at 4 p.m. on Wednesday, Nov. 21, with a ribbon cutting ceremony, as well as beer wine and spirit tastings and pairings.
Owner Scott Hefel, who previously owned Riverside Spirits at Winter Park Resort, said he opened Liquor Depot because he wanted to expand his business and be a year-round provider for locals and visitors.
“My shop at the resort was unique in the fact that it was quite small but pretty boutique,” Hefel said. “I’ve carried that over into this shop for sure.”
Hefel’s passions – craft beer, tequila, whiskey and bourbon – are represented heavily in the store, but Liquor Depot also boasts a wide selection of wine, vodka and other spirits as well. The store also carries mixers and cocktail ingredients, such as cherries and bitters.
General Manager Taryn Adamczyk said the store tried to stock a selection with something for every interest and price point.
“We want to cater to everyone and provide those options,” she said. “(We want to) meet all your needs to have a good evening and not have to make a million stops.”
She and Hefel also said the store encourages customers to offer suggestions on what to stock. For example, the store has a cooler spot reserved for boutique and hard-to-find beers that Hefel hopes to rotate on a regular basis.
“People are going to walk in and be like I have no idea about anything in this door and we want to have that constantly,” Hefel said. “We want it to be ever-changing.”
Aside from shelves stocked to the brink, the store also plans to offer a monthly feature for wine, beer and spirits. Hefel said he hopes to schedule regular tastings and pairings so that people have the opportunity to branch out.
“It will more than likely be something unique that people don’t know, so when they walk in they’re like oh I’ve heard of this but I’ve never tried it,” he said. “It’s not just a traditional tasting, we’d like to pair it with some food and make it more of a social event and almost a learning event for our customers. (…) It’s just neat to be able to try things and not do a full commitment of a bottle or a six-pack.”
Adamczyk said they wanted customers to not only know the store for its wide variety, but also its approachable and knowledgeable atmosphere. For this reason, Hefel also highlighted local spirits, wine and beer in the store, so as to promote good familiar products.
The goal is to be involved in the community and build relationships with other local businesses so as to establish a strong word-of-mouth reputation, Adamczyk said. In fact, locals get a 10 percent discount with an ID.
“My goal would be to be a strong recommendation of people who live in this community,” she said. “To get to a point where if someone asks where they can go grab something, we’re the name that comes out of their mouth.”
Liquor Depot will be open everyday from 9 a.m. to 10 p.m.
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