Special release Coors available at Devil’s Thumb Ranch
It’s been 100 years since the 18th amendment was ratified, starting prohibition in America, and to celebrate how far the country and its beer has come since then, Coors is re-releasing its pre-prohibition style lager.
The lager, called Batch 19, is based on a recipe from a 1913 handwritten logbook found in the Coors archives at the brewery in Golden. It will only be released in Colorado at certain locations, including Devil’s Thumb Ranch in Tabernash.
“Our brewers and even our marketing folks will go in (to our archives) sometimes and poke around and just try to garner some inspiration for what they want to do,” explained David Coors, head of AC Golden. “It’s a way to highlight that old recipe and that pre-1919 era.”
Coors described the beer as well-balanced and memorable. The lager has a “combination of noble hops and two malts to deliver a biscuit aroma with spicy, herbal notes,” according to the Batch 19 press release. It’s a 5.5 percent ABV drink.
Aside from the recipe being from 1913, Coors said the brewer was inspired by early European beers that were bigger and fuller-bodied, which also contributes to the pre-prohibition style label.
“It goes back to brewing history around Europe,” he said. “(The brewer) was from Germany so he was familiar with German pilsners and Czech pilsners and had experience as brewing apprentice.”
The name of the beer is also a nod to its history, since the 18th amendment was ratified in 1919.
The beer had previously been released for a limited time and Coors said they brought it back because of its popularity with employees, wholesalers and customers.
“We got emails about it, we got phone calls about,” he said. “It was one of the questions I continually got from everybody from beer drinkers to employees, so I figured there’s too much buzz around this not to bring it back.”
Currently, the beer is only available on tap at the select locations. Coors said they picked businesses that have historical atmosphere or ties to Colorado history to match the beer’s roots.
Coors said that how the beer does in the smaller market will determine how long it’s available and whether it expands locations.
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