Middle Park High School inks deal to make Adidas official sponsor
When Middle Park High School teams take to the field, court or track, they’ll be sporting a different look now that the school has gone all in for three stripes.
MPHS Athletic Director and head football coach Adam Bright said this week the school has signed a three-year contract with Adidas making the sports clothing manufacturer the official team sponsor of Middle Park High School.
“Every one of our teams are going to be wearing uniforms that are brand new,” he said. “It’s going to be all custom stuff for us.”
In addition to the school buying new uniforms for 10 of its 13 teams for about $20,000 —a 50 percent discount, according to Bright — the contract means school and students can buy additional gear from Adidas at similar discounts and earn money when MPHS teams do well. For each league championship, Adidas will pay the school $1,000, he said, and each state championship could be worth $3,000.
Uniforms were not immediately available for the Nordic and alpine ski teams, Bright said, but he is looking into obtaining them through Adidas’ European outlets. The company does not make cheerleading uniforms.
“Our student athletes are not only going to be outfitted in the latest and greatest uniforms, the discounts we can now offer our students in regards to shoes and cleats will certainly help our community save money,” he said.
Bright was familiar with Adidas sponsorships from the two Texas schools he set up with similar arrangements, he said. But the company did not have a representative for the program in Colorado, so he contacted his Texas rep to get the ball rolling.
“Corporate and business sponsorship and support is essential to our small schools in Western Colorado. We depend on such partnerships to create quality opportunities for our scholar athletes,” MPHS Principal Thom Schnellinger said in a prepared statement.
While the Adidas uniforms might cost slightly more than generic brands, Bright said the tradeoff is better gear.
“We’re getting quality stuff,” he said, “so it’s going to last a little bit longer.”
To be certain the uniforms are properly cared for, the school will clean and dry them on-site, Bright said.
Adidas is the second largest sportswear manufacturer in the world. The company’s clothing and shoe designs typically feature three parallel bars. The bars are also part of the Adidas logo.
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