Tourism bounces back strongly in Grand County
February 21, 2012
“Grand County had a higher tax base for the past year than was projected,” said Karen Ruby, principal for Signature Advertising, the Grand County Colorado Tourism Board’s (GCCTB) advertising agency. “This gives us more dollars to promote Grand County.”
In 2012 GCCTB will continue to have a strong focus on the Front Range traveler as well as expanding the reach to new out-of-state travelers who have an interest in visiting the Rocky Mountain region. Expanded marketing efforts will be present in various online resources through cooperative marketing with the Colorado Tourism Office, and in the National Parks-Rocky Mountain Journal.
The GCCTB has also dedicated its focus to gain more wedding and reunion business in the county.
“We are expanding our reach with focused Facebook PPC ads, Google PPC (pay per click) ads and ad placements with Rocky Mountain Bride,” Ruby said.
Additionally, the GCCTB is developing a mobile application and mobile site that will enhance the visitors experience in the county. The mobile application and site will make it easier for visitors to find information about lodging, dining and activities right in the palm of their hand. They will also boast extra features, such as coupons, postcard pictures and social networking.
“As the marketing efforts for Grand County starts to gain momentum in the New Year, we look forward to a strong season of great events, endless activities and breathtaking beauty in Grand County,” Ruby said.
Public Relation activities by Gaylene Ore of Ore Communications include: Press release distribution and podcasts for the Grand Winter Carnival and Ice Fishing Contest (which resulted in interviews with Fox News, Denver Post and KMGL Radio) updating the 2012 press kit and countywide press trip schedules.
Regarding sales activities, Dede Fay of Walden Hollow Enterprises represented Grand County at the 15th Annual Destination Colorado meeting planner show at the Ritchie Events Center, University of Denver. An estimated 74 vendors and 225 meeting planners attended.
The GCCTB welcomed new board members Jeff Miller and Marie Huston at the December meeting.
Originally serving on the tourism board form 2000-2007, Miller also served on numerous community boards in west Grand County and is president of the Kremmling Chamber of Commerce.
Huston is Sales Manager at Snow Mountain Ranch and is well known in the Fraser Valley from her many years as owner of Carlos and Maria’s restaurant. She spent many years serving on the marketing council for the Winter Park/Fraser Valley Chamber and has a long history in tourism and marketing.
If you would like to receive information from the Grand County Colorado Tourism Board via email, please send your email address, phone number and company name to: Mara@signature-ad.com.