Winter Park Resort’s Rob Perlman will return to Steamboat to oversee both resorts’ marketing teams
WINTER PARK, COLO. – Andy Wirth, senior vice president of Marketing & Sales at Steamboat Ski Resort, announced his resignation Tuesday, July 13, upon accepting the position of Chief Executive Officer of Squaw Valley USA Ski Resort in California. Wirth’s final day at Steamboat will be July 23. Rob Perlman, vice president of sales & marketing at Winter Park, will assume responsibility for Steamboat marketing in addition to his Winter Park role beginning July 26. “Steamboat is a truly wonderful place and has been home for me for over 20 years. I have enjoyed immensely the 24 years I have been a part of this great community and the ski resort’s successful team,” said Wirth. “I am proud of our accomplishments and will miss Steamboat, but I look forward to new opportunities at Squaw Valley” Wirth began his career at Steamboat as an intern in the marketing department and continued to work for the resort for more than 20 years. During his tenure in Steamboat, Wirth was active in local and regional governmental affairs, spearheading the effort to create the Steamboat Local Marketing District and leading efforts to expand and improve the Yampa Valley Regional Airport. “Andy is an enthusiastic and accomplished leader who has been an incredible asset to our organization,” said Chris Diamond, president and chief operating officer at Steamboat Ski Resort. “He will be missed, and we wish him the very best in his new role at Squaw Valley.” Rob Perlman will assume the position of Senior Vice President of Sales & Marketing for Steamboat Ski & Resort Corporation and will be relocating to Steamboat with his family. He will maintain his current responsibilities at Winter Park as Senior Vice President of Sales & Marketing and will provide oversight for Intrawest’s strategic alliance partnerships. Perlman previously served as the Vice President of Sales & Marketing at Steamboat from 2008-2009. His tenure in the ski industry also includes leadership roles at Colorado Ski Country USA, Vail Resorts and Mammoth Mountain in California. “I am thrilled at the opportunity to work closely with both the Steamboat and Winter Park teams,” said Perlman. “The Steamboat and Winter Park brands are stronger than ever and having the resorts working hand in hand will enhance our success in the Colorado ski scene.” “Rob is a ski industry veteran with a diversity of mountain resort experience,” said Chris Diamond. “Rob’s record is one of achievement and we look forward to his return to Steamboat.” “Rob’s long history with resort sales and marketing teams makes this collaboration between Steamboat and Winter Park a strong partnership,” said Gary DeFrange, president and chief operating officer at Winter Park Resort.
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