Winter Park: ‘Welcome Back to Winter Park’ campaign begins Monday |

Winter Park: ‘Welcome Back to Winter Park’ campaign begins Monday

Autumn Phillips
Winter Park, Colorado
Watch for the poster in the windows of participating merchants in the "Welcome Back to Winter Park" campaign.

On Monday, the Winter Park/Fraser Valley Chamber will launch what Catherine Ross termed a “stimulus package for the whole community.”

Ross, the chamber’s executive director, shared the details of the “Welcome Back to Winter Park” advertising campaign at Tuesday night’s Winter Park Town Council meeting.

The chamber is spending $120,000 of its reserves on the campaign targeting former Winter Park Resort season pass holders and Front Range residents who have requested information from the chamber in the past.

About 15,000 people will receive direct mailing from the chamber containing key cards, much like the discount cards shoppers have on their key chains for use at grocery stores.

Recipients who type the code on the key card into the Web site will be entered into a drawing for a $10,000 cash prize. (The Web site will go live once the campaign officially begins.) People receive additional key cards each time they shop at a participating Winter Park or Fraser business and bring their receipts into the chamber office.

“The whole idea is to get people who’ve been to Winter Park before back for another visit so they can see all the new changes that have happened in the Valley,” said Joyce Burford, chamber marketing director, in an e-mail exchange the next day. “But we also want them to see that Winter Park and the Fraser Valley is still the friendly, welcoming place that they remember.”

Chamber staff plan to hold several “Welcome Wagon” events in January, including attendance at a Colorado Avalanche game and participation in the National Western Stock Show parade. Radio stations will broadcast live remotes at the events and Winter Park Willy will be there for added visibility.

At the end of the campaign, the chamber will host a computer drawing in downtown Winter Park and announce the winner of the $10,000.

Support Local Journalism

Support Local Journalism

Readers around Grand County make the Sky-Hi News' work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User