Winter Park: ‘Welcome Back to Winter Park’ campaign begins Monday
Winter Park, Colorado
On Monday, the Winter Park/Fraser Valley Chamber will launch what Catherine Ross termed a “stimulus package for the whole community.”
Ross, the chamber’s executive director, shared the details of the “Welcome Back to Winter Park” advertising campaign at Tuesday night’s Winter Park Town Council meeting.
The chamber is spending $120,000 of its reserves on the campaign targeting former Winter Park Resort season pass holders and Front Range residents who have requested information from the chamber in the past.
About 15,000 people will receive direct mailing from the chamber containing key cards, much like the discount cards shoppers have on their key chains for use at grocery stores.
Recipients who type the code on the key card into the Web site
WelcomeBacktoWP.com will be entered into a drawing for a $10,000 cash prize. (The Web site will go live once the campaign officially begins.) People receive additional key cards each time they shop at a participating Winter Park or Fraser business and bring their receipts into the chamber office.
“The whole idea is to get people who’ve been to Winter Park before back for another visit so they can see all the new changes that have happened in the Valley,” said Joyce Burford, chamber marketing director, in an e-mail exchange the next day. “But we also want them to see that Winter Park and the Fraser Valley is still the friendly, welcoming place that they remember.”
Chamber staff plan to hold several “Welcome Wagon” events in January, including attendance at a Colorado Avalanche game and participation in the National Western Stock Show parade. Radio stations will broadcast live remotes at the events and Winter Park Willy will be there for added visibility.
At the end of the campaign, the chamber will host a computer drawing in downtown Winter Park and announce the winner of the $10,000.
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