Wylie’s brings a splash of color to the Fraser Valley
Fraser, CO Colorado
FRASER-It’s a tough economy, especially for somebody trying to start a new business. But, George Wylie says it’s the perfect opportunity to open his new paint shop in Fraser.
“Paint is one thing that people always need,” he said.
If anyone knows paint, it’s Wylie. He ran the paint department at Country Ace Hardware in Granby for seven years, taking classes and becoming a specialist in the field. When he was let go last year due to economic cutbacks, “I could have done anything,” he said. “I had a blank slate.”
But, paint had become the thing he knew best, he had a loyal following of local contractors, and working with customers to see projects through from begining to end is what he enjoyed most about his line of work.
So he approached Wells Fargo for a small business loan and found a retail space in the Alco Center with low overhead. He is now the only Benjamin Moore dealer on that side of Red Dirt Hill.
Wylie’s Paint Store specializes in zero VOC (volatile organic compounds) paint, which is an environmentally-friendly paint that won’t emit bad smells or harmful toxins into the air.
Wylie predicts that “green” paint is the wave of the future: “Regular paint is on its way out,” he said. California has already passed regulations requiring low-VOC paint and companies like Benjamin Moore are adjusting their product lines nationwide in response.
Not only is “green” paint growing in popularity, but the earth tones – like sage green and beige – are also some of Wylie’s best-selling colors, he said.
Wylie recommends Benjamin Moore’s new Affinity line with its complementary colors.
“You can choose any combination of colors off the Affinity palette and they’ll look good together,” he said.
For people with less time on their hands, the Aura line offers one-coat paint jobs – no primer necessary.
Wylie’s Paint Store provides clients with a large table where they can browse through paint samples and a comfortable sitting area where they can wait while their paint is mixed, “without feeling like they are loitering.” A busy fish tank offers kids a way to pass the time while their parents debate between “consentino chardonnay” and “jonesboro cream.”
Wylie said he “appreciates going to stores with good small-town service,” and wants to offer his customers the same level of care.
His computer database keeps track of the paint his customers purchase through him and, for folks who want to see the color on their walls before committing to gallons, Wylie offers any Benjamin Moore color available in a sample size.
Another neat offering, Wylie can mix any Benjamin Moore color into a spray paint can, which is great for painting spindles and exteriors, he said. He can also custom color any caulk.
This spring, Wylie’s will also begin offering artist supplies, including oils, acrylics, canvases and brushes.
Wylie’s Paint Store is open from 7:30 a.m. to 6 p.m. Monday to Friday and 9 a.m. to 5 p.m. Saturday.
– Reid Armstrong can be reached at 970-887-3334 ext. 19610 or firstname.lastname@example.org.
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