Today’s world has given us greater access to information than ever before. Along with this abundance has come an explosion in the ways information reaches us. Most of us can no longer limit ourselves to a daily newspaper, nightly newscast, or favorite radio programs. Simply being online opens us up to countless decisions about where to visit and what to read, view, or listen to.

Although you might not know the term, “media literacy” is how we assess and think critically about online information. Despite what many believe, this isn’t about distrusting everything you see from sources, nor is it about finding infallible sources. It’s about having the right tools to examine information and make informed decisions on a continual basis.

Online especially, it’s vital to play detective by asking questions when determining if that post shared on social media is credible and reliable. Don’t just take the original source’s word. Read laterally. Explore various sources to see what they have to say.

Three Essential Questions for Evaluating Online Information

1. Who is behind the information? Research the organization. It’s very easy to create a professional-looking website, and some website builders are even AI-assisted now. Don’t judge solely by appearance or domain name. Look up the specific author and examine their credentials.

2. What is the evidence? A story may make big claims or have a shocking headline, but the claim won’t stand up without verifiable facts behind it. If experts in the field aren’t willing to support a claim, that’s a red flag.

3. What is the purpose? Not all content is created equal, and those who publish online may have ulterior motives. Some content exists simply to get you to click or share it because creators are then paid by advertisers. A news story from a reliable source is likely intended to inform you of the facts. An opinion column or advertisement is intended to persuade you. A post designed to anger or make you fearful is likely less concerned with accuracy.

Accessing information for accuracy

It’s equally important to pay attention to what surrounds the information you’re consuming. Notice when other articles being suggested seem to reinforce the same viewpoint. This is often the result of algorithms creating a “filter bubble” that feeds more of what you’ve already shown interest in.

Be aware of how ads and sponsored content are woven into social media feeds, search results, and even your email inbox. These aren’t neutral recommendations; they’re targeted based on your digital footprint and designed to influence clicks, purchases, and opinions. Taking a step back to observe this digital ecosystem can help you better understand the forces shaping what information reaches you.

Fortunately, you have an ally when looking for trustworthy information: your local library! Libraries have a long tradition of providing free, direct access to source materials you can use to draw your own conclusions.

Organizations like the American Library Association and the Colorado Association of Libraries emphasize opportunities for patrons and library staff to use quality research tools and gain new skills. Your library card provides access to a variety of EBSCO databases and others, filled with articles, reports, and archives that have been vetted and fact-checked by experts.

John Marte is a digital resources associate with Grand County Library District. You can reach him at jmarte@gcld.org.