Following the Fraser Board’s rejection of three proposed new logos in December, Slate Communications, the agency assisting with the rebrand, presented to the Fraser Board of Trustees at its regular meeting Feb. 7.

Lacey Mays, a marketing and communications strategist with Slate Communication, said the agency is working to craft a logo with a more literal representation of Byers Peak and the Fraser River and a softer color pallet.

Slate surveyed the board on specific logo elements, like font, images and color, and Mays presented the survey results.

Fraser is getting a new logo because the current font is overly decorative and there needs to be more color contrast to make the logo readable for people with visual impairments.

The board voted for a particular font and background image as their first choices.

When Slate previously presented proposed logos to the board, some trustees said the bright orange and red colors were not ones you’d see in nature and were too vibrant for the town’s logo. Members of the board voted for a slightly softer color palette. A summer image of Byers Peak presented to the board inspires the color palette and includes soft yellows, blues and greens.

Mays encouraged the board to keep its second selection, which came in only a single vote behind the first in a ranked voting system for the color scheme, in consideration.

This sunset image of Byers Peak informs the second set of potential colors for the new logo. A stronger background alpenglow suggests brighter oranges and yellows, in addition to blues and greens.

The presentation displayed logos of other mountain towns with largely blue, green and gray logos, like Winter Park, Silverthorne, Idaho Springs and Aspen.

Slate wants “to make sure Fraser stands out,” and has a unique and noticeable logo when compared to other similar mountain communities Mays said.

The board decided to keep both the stronger and softer color pallets in consideration.

Big Valley Construction sells to JHL principles

Troy Neiberger, who co-owns Big Valley Construction with his brother Robert, told the Fraser board they plan to sell their company to Ben Stellor, the president and CEO of JHL Constructors, a construction company based in Englewood.

Big Valley Construction is involved in Victoria Village, Fraser’s large affordable housing project.

Neiberger made clear the distinction that they are not selling to JHL but rather to Stellor and four other principles at JHL.

“In that same sentence, I want to say that we’re here for the next three to five years,” Troy said.

Both Troy and Robert will remain in their positions for that period.

Stellor lives on the Front Range, but commutes up to Grand County two or three times a week currently. He plans to relocate full time in the next year, according to Troy.

“My brother and I will still be very very involved, we will be the principles on the project. The success of Victoria Village is so important to our community and henceforth important to Big Valley and myself,” Troy said.

Both Troy and Robert plan to be around through the duration of the Victoria Village project.

Troy told the board that when he first started Big Valley in 2000, he sold 15 cows and lived off the money with his wife for the first six months. The legacy of Big Valley Construction is important to the brothers, who see Grand County as their forever home.