‘Different strokes’: New marijuana dispensary to open in Tabernash
A new marijuana dispensary is set to open in Tabernash in the coming months, offering recreational cannabis and a laid-back, easygoing atmosphere.
The new store, Bonfire Cannabis Co., is located off Highway 40 just down the street from IgadI, Grand County’s largest dispensary.
The owner of the store, Dane Casterson, recently purchased two other recreational marijuana dispensaries in Idaho Springs and Central City after selling his Denver-based medical dispensary to partner Nathan Myers. Before entering the retail space, Casterson worked on the cultivation side of the industry.
“The Idaho Springs store was purchased about a month ago, and Central City about a month before that,” said Casterson. “It’s been in progress for a while, and these things take a while to materialize… it’s just a change in tact.
“As I’m seeing the market changing my interests have gone more to the retail side of things. I like to interact with the consumer, so that’s naturally where I’ve ended up and where I’m putting my energy.”
Casterson said he isn’t concerned about the shop’s close proximity to IgadI, and that his shop will offer different products surrounded by a different culture. He wants the store to reflect Grand County’s outdoor culture, and be as accessible as possible for people new to marijuana.
“Different strokes for different people,” said Casterson. “The store will feel a little different, and some people will feel more comfortable coming to us and some more to them. I think there’s plenty of room for everybody…in terms of interaction we want it to be an easygoing place that people feel very comfortable going. Some stores can be pretty intimidating for somebody that hasn’t used marijuana before, or who hasn’t been immersed in the culture. We just want to make sure it’s accessible for everybody.”
IgadI isn’t bothered by the move either, in large part because they’re already competing with Bonfire in Idaho Springs and Central City.
“We successfully compete against them in two of our other locations, and we’re not concerned about competing with them once customers are able to compare the quality of products being sold in both stores,” said David Michel, general counsel for IgadI, LTD.
Casterson grew up in Colorado, and came up to Winter Park often to ski with his parents. He said opening a new Bonfire Cannabis location in Tabernash is part of a concerted effort to switch lifestyles, abandoning the busier, faster-paced way of life in Denver.
“This is a strategic plan to start heading towards the hills for my family and I,” he said.
Casterson also expressed a desire to partner with local charities in the area once the dispensary is up and running to make quarterly donations. He said he would also provide opportunities and encourage his employees to give back to the community, as well.
“At all of our stores we give back,” he said. “That’s the mission here. Part of being a good community member is giving back.”
The store is expected to be open sometime in late February or March.
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